During my time at EA, we consistently held the top industry ranking for onboarding experience according to Global Reviews.
We reduced churn by up to 20% by removing sign-up pain points and simplifying plan comparisons.
I played a key role in streamlining the moving process, signups during this peak season jumped 20%.
Energy consumption is seen as a grudge purchase by consumers, and the trust in energy companies is traditionally been very low. This is partly due to the opaque nature of its billing and consumer usage.
Due to these factors, simplicity and trying to bring as much data to the surface, thus creating transparency for consumers was a very important factor for my work at Energy Australia.
As well as being consistently rated as having the best sign up flow in our industry, the number of sign ups increase significantly over the time I was involved in the digital team.
This included through a very difficult time for the industry (Covid 19 and then the rising price of energy 22-23).
